le 28 July 2017
The Cradle of Michelin Innovation
On July 10th, Michelin received the startups of Le Bivouac on its RDI Campus of Ladoux.
Le Bivouac, a startup accelerator, along with its startups by bus where Michelin innovations are born. Following a group photo, the team joined enjoyed a guided visit through the Innovation Pavillon with Pierre Robert, Director of the site. The visit included learning about the history of Michelin, the process of tire production, and the Michelin process of research and development.
Spending the morning in Innovation Alley, the startups were given the opportunity to pitch their innovations in front of Michelin employees.
In the heart of the research center, MyBus presented its solution dedicated to urban mobility; including the m-Ticket, a digital ticket available directly through the user’s smartphone.
The end of the day hits the ground!
After dismantling their stands, the startups visited the rest of the campus, which is as large as 7 football fields. The rest of the afternoon took place on the Michelin test tracks where members of the startups were allowed to ride in a BMW sporting 300 horsepower engine. After numerous skids around the track, the participants ate a bit before getting back to work at Le Bivouac.